Using Instagram to Grow Your Customer Base
Instagram has more than 1 billion active users every month, providing small businesses with the ability to market their product and services. Like all platforms of Facebook, Instagram has its own dynamics and algorithms that rank posts and provide users with a curated Instagram feed. Therefore, if you are a small business owner who has just started to leverage Instagram to market your products and services, you should seek support from an experienced digital marketing firm to grow your business and increase your visibility by getting more followers.
To get you started, here are some ways you can use the power of Instagram to increase your customer base.
Create a Business Account
Instagram Business profile provides for more control over modification and sharing options. A business profile also provides access to better Instagram insights, which can be used to study how individual posts perform, what the best time to post is and what form of content is most sought by your followers. For small businesses, sharing deals and promotions at the right time can help increase sales. Understanding the level of engagement can help save time and concentrate resources on what works best for you.
A business profile also allows you to add web links to your Instagram story, add a Contact Now Button or Call to Action. It also makes it easier for followers to identify your industry.
Use Appropriate Hashtags
Instagram provides the ability to follow hashtags. If your small business gets affiliated with a hashtag that represents your brand, it becomes easier for followers to identify and connect with you. Although it increases competition, it helps associate your business with an identity that is easy to remember.
Collaborate with Influencers
Many clothing and restaurant businesses seek support from influencers to market and advertise their products. Influencers have a sizeable following to promote your business and divert traffic to your profile, which can easily be converted to new customers.
Promote a Lifestyle
The best way to increase customer base is to adopt or create a lifestyle for your followers to feel attached to. Many small businesses operate in a niche market and provide followers the opportunity to become part of a lifestyle that is highly distinctive, or promote local life that followers feel attracted to or can easily identify with. By posting images and videos that help people associate themselves with, you can help share your products easier.
If you want to learn more about Instagram business account and how to promote your business effectively on social media then contact FORWARD Marketing at (773) 227-3269 to speak with a digital marketing specialist.