Tips for Rebranding Your Business
In this fast-paced technological environment, businesses are continuously evolving and making substantial changes to remain competitive and relevant. However, for most, the problem isn’t the change itself, rather the inability of keeping up with these changes. Many companies seek to change their corporate image by rebranding their business; however, it is not an easy feat to achieve and may hurt a company more than it may benefit. Here are some tips that you can keep in your mind while undergoing a rebranding process of your company.
Establish the Purpose
Establishing a purpose is pivotal for a successful rebranding of any business. For instance, what do you want to accomplish? Do you want to distinguish your brand from the competition? Do you want to appeal to a diverse set of clients with a new differentiated identity? Once you understand the purpose that you want to achieve, draw a detailed plan with defined objectives to ensure that you stay on track.
Announce Your Rebranding
Rebranding offers a great opportunity to businesses looking to strengthen their company’s image; however, it will not have any impact unless everyone knows about it. It is critical that you communicate this move to your target audience including existing and potential clients so that they can recognize your business and feel connected with your brand. You can hire an experienced digital marketing firm to devise a comprehensive strategy to effectively deliver the message across various platforms to reach a maximum and diverse audience.
Tell a Story
Every successful brand has a story behind it; it’s the narrative which drives the customers, thus it must invoke their emotions and appeal to them as a consumer to remain loyal to the brand. Instead of opting for catchy marketing lines and using conventional sales tactics, you must let your audience know why they should choose you. An effective story will serve as a catalyst in building trust and relationship with your customers.
Preserve your Values
It is important to preserve your legacy and different elements that truly represented your brand including tone and language. As much as people will enjoy new graphics and elements after rebranding, they might feel that they no longer know you as a brand, a company whom they trusted and worked with. A competent digital marketing firm will enable you to create a smart strategy to ensure that the transition process goes smoothly and the core principles and values remain intact.
Differentiate your Brand
Either do it first or do it differently. Rebranding provides an excellent opportunity to start out fresh and experiment with new ideas and elements. It’s vital to differentiate your brand from the rest of the competition and get creative with your marketing strategy. Remember, attention to details is extremely important.
A Maryland study conducted in University of Loyola states that even a color increases brand recognition by 80%. Build a strong online presence, especially on social media by introducing new trends, hashtags, competitions, and providing a fresh perspective to your audience.
However; you must remember to maintain uniformity and standardization among different elements of your brand to ensure they complement each other. It can be advantageous for your rebranding process to procure the services of a reputed digital marketing firm to ensure consistency.
If you wish to find out more about this subject or have any other queries regarding digital marketing, contact FORWARD Marketing at (773) 227-3269 to speak with a digital marketing specialist.