What is Remarketing?

Have you ever surfed the web and felt like an ad was following you?  Well there’s a good chance that was a remarketing ad and you previously visited that website.  For business owners, remarketing can be an effective way to target potential consumers who have visited your site without action.  Remarketing, also referred to as retargeting is a cookie-based technology that uses a simple code to “follow” those who have visited your website.  When these visitors come to your website, a small piece of code that is on your website drops a browser cookie and when these visitors search the web on the Google Display Network (GDN), your ads will be viewed by only those who have previously visited your website.

How Can Remarketing Help My Business?

If you are a business owner and driving 1,000 visitors to your website each month that results in 50 inbound leads, a remarketing can help target the 950 visitors that did not convert.  Since you can focus your advertising spend on potential clients who are already familiar with your brand and have recently visited your website, remarketing often has a higher conversion rate amongst those who revisit your website.

If you are interested in discussing how a remarketing program can help your digital marketing strategy, call us today at (773) 227-3269 for more information.