What is Pay-Per-Click?
Sponsored links on major search engines such as Google are featured across the top of the search results above the organic and local rankings. Pay-Per-Click (PPC) advertising can be a very effective advertising solution for businesses that may not have the time to wait for the benefits organic rankings can bring. With PPC advertising you are only paying when your ad is clicked on within the Search Engine Results Page (SERP). Companies that use PPC have their ads displayed only when a relevant keyword is entered into a search engine making it a very effective way to drive relevant traffic to your website and advertise your business. Pay-Per-Click is visible within most search engines including Google, Yahoo! and Bing. Some great benefits of PPC include:
*Only pay when a prospect clicks on an ad and visits your website
*Ability to optimize account and make changes on the fly, 24 hours a day, 7 days a week
*Ads targeting only consumer within your target audience
How Can PPC help my business?
Pay-Per-Click can be a very effective way to drive immediate traffic to your website resulting in increased inbound leads. A targeted PPC campaign can focus on areas of your business that you would like to grow, that are in season, or that are most profitable so it provides you a great deal of flexibility. If you are interested in discussing how a targeted PPC campaign can help add to your digital marketing strategy, contact us today at (773) 227-3269