How Can PPC Help Grow My Business?
You probably have come across these terms many times now: Google AdWords, online marketing, paid search, online advertising, Pay Per Click (PPC), Cost Per Click (CPC). Generally, they are used interchangeably, and refer to online advertising via Google AdWords. While you may associate these terms with cost, they should be linked with the vast number of opportunities they bring for your business.
The opportunities to improve your brand awareness amongst your target audience and grow your business with PPC advertising are virtually countless. It can help you with positioning your business better in the market, expand your reach, increase online sales, generate new leads, and drive targeted traffic to your website.
Here are a few ways running a PPC campaign can help you grow your business:
It’s a Revenue Driver
Whether you have an online store selling merchandise or a local moving company looking to expand your business, all business owners have increasing revenue and profit on their mind. PPC provides you with an opportunity to increase your bottom line by displaying your advertisement in front of actively engaged buyers at the moment they are searching for your product or service online. A well-thought-out and structured PPC campaign can increase website traffic, conversions and ultimately revenue.
The next thing every business owner wants is to generate revenues while being able to control costs. Suppose you are a moving company paying $4 per click and during the day 20 people click on your ad. Of those 20 people two contact your business for a quote and one turns into a paying customer. For an investment of $80, you were able to secure a job that profits significantly more than that. Since everything is measurable, you can easily track whether running the PPC campaign is profitable, and make adjustments to direct your resources accordingly.
Checking for the Right Keywords
With PPC, you can test keywords to get an idea whether they are suitable for your website and business. Google AdWords provides accurate and precise data on the performance of each ad, enabling you to get valuable insights regarding the effectiveness of particular keywords.
The importance of organic search traffic cannot be denied, but the problem is that it does take time to start generating results. But with PPC, you can run a targeted advertising campaign, and start seeing conversions almost immediately.
Secure more Business Opportunities
Assume you are a web hosting solution provider, and your direct competitor goes offline for a few hours because of a technical issue. Now there will be customers looking for an alternate source to cater to their problems. By running a targeted PPC campaign, you can appear in the search results instantly, and attract those unattended customers to your website and increase your sales.
To sum it all up, a PPC campaign has the power to take your marketing efforts up a notch and give the boost your business needs to help it prosper. If you want to know more about PPC or looking for an internet marketing firm to handle your PPC advertising and other marketing campaigns, contact FORWARD marketing at (773) 227-3269 today.