Google Kills off Content Keywords

Digital Marketing UpdateGoogle has finally done what it said was going to take place in May 2016: to scrap the Content Keywords feature. The industry giant has set all the uproar and confusion to rest, and removed the feature from its Search Console in order to improve site analytics. Before we delve deeper into this news, let’s take a quick look at what the Content Keyword feature is in the first place.

Content Keywords

Every website owner trying to get that top rank will surely know what this feature is all about. However, those who haven’t joined the rat race yet, here is how it used to work.

Content Keywords was introduced back in the day when Search Console was known as Webmaster Tools. It served the purpose of allowing webmasters to know how Google’s crawler, Googlebot, viewed their website, and also show whether it was able to crawl through the entire content of your webpages. In other words, it showed kind of a reflection of what the search engine thought of your website with respect to keywords.

Why Webmasters Don’t Need Content Keywords Anymore

Over the years, this feature has become outdated as the search engine giant introduced several better, more efficient technologies. John Mueller, a Webmaster Trends Analyst, who broke the news on Google Webmaster Central Blog, shared the newer features that they have developed to allow webmasters get better and more accurate results than Content Keywords:

  • Search Analytics: It allows you to view the keywords for your website.
  • Google’s Fetch and Render Tool: It checks the webpages of your site and allows you to see how Googlebot indexes it immediately.
  • Other Google Notifications: Google automatically notifies and makes you aware of different kinds of hacks.

Apart from the numerous other tools that triumph over Content Keywords, John Mueller also said that this feature often rendered users confused with its results. So, Google decided that it was time to eliminate this feature as a way to provide a better user experience to webmasters.

Moving Forward

Mueller gave a few words of advice, saying, “While our systems have gotten better, they can’t read your mind: be clear about what your site is about, and what you’d like to be found for. Tell visitors what makes your site, your products and services, special!”

He emphasized on the importance of content and said that every word is important for Google, as it helps the search engine understand the website better and refine its search results. The content on your website is the only way for the search engine to know about your business, visions, products and services, and specialties that make you stand out. Therefore, it is imperative that it clearly gives a general idea of your website

If you have any questions regarding how this change affected your website, or want to know about Search Analytics and Google’s Fetch and Render tool, you may contact FORWARD Marketing at (773) 227-3269 today for more information.

Leave a Reply

Your email address will not be published.