Category: SEO
Google’s BERT Update and What it Means for SEO Strategy
Have you and BERT met? If not, allow us to make the introductions. But first, the bottom line: This new advance should prompt a major shift towards quality content in SEO strategy. What it Is “BERT” is an acronym that stands for bidirectional encoders representations from translation, a technique outlined in a technical paper from […]
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5 SEO Strategy Tips for Beginners
Search Engine Optimization (SEO) can be quite overwhelming and confusing for newbies. With terms such as keywords, backlinking, page rankings, response rate, on page SEO and crawling websites, it’s extremely difficult to know where to start. It is recommended you hire professional services of a competent digital marketing firm to help you devise a solid […]
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5 Reasons a Guest Contributor is a Bad Idea
Just recently, Google issued a warning related to link schemes and guest blogging. It provided insights into Google’s take on guest blogs and the dangers of publishing this type of content for the purpose of link building. The search engine shared its concerns regarding the surge in the spam links included by authors in their […]
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3 Ways to Maximize SEO Performance
Every business wants to secure the top ranks in the SERPs to attract the maximum number of consumers looking for products or services that they offer. However, reaching the top takes a lot of time and energy, and a solid SEO strategy that is up-to-date with the latest requirements of the search engine algorithms. When […]
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Can I Do SEO for My Small Business on My Own?
For many entrepreneurs, Search Engine Optimization (SEO) can be a frustrating and perplexing topic. While they may know it is important for the online success of their business, they often fail to understand what it entails and the best approach for implementing it. Consumers looking for goods and services turn to search engines for find […]
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