Category: Reviews and SEO

Should My Company Solicit Reviews? The Right Answer

Should My Company Solicit Reviews? The Right Answer

Your company certainly needs to increase its visibility and reach in the market. One of the ways that you can raise brand awareness is by asking your customers to write reviews about your products and services. It may not be possible to quickly receive reviews without soliciting them. Understanding how to solicit reviews in a […]

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How do Reviews Affect SEO?

How do Reviews Affect SEO?

Though many people incorrectly assume that your organic search rankings are only controlled by ranking signals such as social media, backlinks and mobile-friendliness, reviews also carry a bearing on your rank in the SERPs. While it’s true that Google doesn’t have algorithms incorporated into their metrics that evaluate the subjectivity of reviews, they can certainly […]

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