Category: PPC Campaigns
What Should I Do with My PPC Campaign When the Office Is Closed for the Holidays?
Every business uses different kinds of online marketing strategies in order to maintain an effective online presence and promote their offerings. One of the most common and effective strategies of digital marketing includes Pay-Per-Click (PCC), where they advertise their offerings by paying a fee each time their advertisement is clicked. Wordlead reveals that internet traffic […]
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Benefits of Google’s Responsive Ads
As of January 31st, 2018, Google announced that it will no longer allow Google Display Network (GDN) standard text ads to be created or edited. In light of this news, advertisers started to implement responsive ads for GDN. A responsive ad simply requires uploading the assets (texts, images, logos, etc.) to GDN and Google Ads […]
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How Seasonality Affects AdWords Campaigns for Certain Industries
At first, it may seem odd how seasonality can possibly impact a Google AdWords campaign. Digital marketing specialists have identified certain seasons which directly influence digital marketing campaigns for some industries. For instance, the holiday season around Christmas time is statistically the busiest season of the year. On the other hand, the summer season affects […]
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The Importance of Quality Score in AdWords
Mastering the skill and art of Pay-Per-Click Management is not easy, and it’s essential to have a clear understanding of the Quality Score. Digital marketing companies have a major influence on the effectiveness and the cost associated with every paid search campaign. Consider the Quality Score similar to a credit score that can affect the […]
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How the Holidays May Affect Your AdWords Campaign
The holiday season is the time when customer behavior and shopping trends change dramatically. It can get quite confusing for many online marketers to plan their advertising strategy, as it forces them to rethink the core elements they have been using for the past 10 to 11 months. However, the holiday season brings with itself […]
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Does my Small Business Really Need PPC?
Pay-Per-Click (PPC) is a fantastic online advertising and lead generation technique that can attract potential customers to your website. Being a small business owner, you can reap many benefits from a well-executed PPC campaign, such as increased traffic, higher conversion rates, more profit, and the list goes on. It is a great tool to effectively […]
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How Can PPC Help Grow My Business?
You probably have come across these terms many times now: Google AdWords, online marketing, paid search, online advertising, Pay Per Click (PPC), Cost Per Click (CPC). Generally, they are used interchangeably, and refer to online advertising via Google AdWords. While you may associate these terms with cost, they should be linked with the vast number […]
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