Google’s BERT Update and What it Means for SEO Strategy

Have you and BERT met? If not, allow us to make the introductions. But first, the bottom line: This new advance should prompt a major shift towards quality content in SEO strategy. What it Is “BERT” is an acronym that stands for bidirectional encoders representations from translation, a technique outlined in a technical paper from […]

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Ways To Spring Clean Your Digital Marketing Strategy

It’s that time of year again – spring cleaning season. While you’re freshening up your operations, don’t forget to pay due attention to your marketing strategy. Here are five ways to freshen up for 2020’s market. 1. Air Out Your Meta Keyword Tags Google is no longer using meta keyword tags as a ranking signal […]

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