Boost Your Business with Better PageSpeed Insights Score of Your Website

Page Speed OptimizationCertainly, a website for small businesses providing professional services, such as a medical clinic, HR consultancy agency, and law firm, is a great tool to develop and promote their brand. A site has to be not only great in appearance, but also great in performance. Improving your website’s PageSpeed Insights score is essential in order to boost search engine rankings and traffic. In fact, SEO (search engine optimization) and PageSpeed Insights score directly complement and reciprocate each other.

In fact, you must enhance your PageSpeed Insights score if you really want to ensure the best possible user experience when they reach your website. On the other hand, any post on your blog, or any page on your business website that takes a long duration to load simply results in only one thing – turning visitors away. When your website visitors leave surfing your site, you eventually lose the opportunity to turn that user into a regular visitor or potential client.

Consequently, if you are spending a lot of money on Pay-Per-Click Management (PPC Management) of your website without improving PageSpeed Insights score of the site, you may not get the expected results. Here are some effective tips to improve your website’s Google PageSpeed Insights score:

1.    Optimize Your Website Images

The first thing you need to do to improve PageSpeed Insights is simply redesign your website pages and make sure they are clean, clutter-free, custom-oriented and user-friendly. Also, reduce the number of images as well as size. A web design expert can help you further optimize these images for the better performance of your website.

2.    Enable Compression

Google recommends enabling gzip compression to make your website more responsive by up to 90%.

3.    Make the Most of Browser Caching

Browser caching enables your browser to better ‘remember’ certain elements which have been loaded recently, such as header, logo, and navigation.

4.    Reduce the Size of Your Site’s Resources

Redundant or unnecessary data affects your website’s performance. In fact, poor coding can cause problems for your site.  Approach a web design and development expert to help minify your website’s resource without affecting its processing.

5.    Prioritize Your Website Content

The loading of your website’s content has to be according to the user’s needs in order to boost the perceived performance of your site.

If you want to boost your website’s Google PageSpeed Insights score, contact FORWARD Marketing today at (773) 227-3269 to speak with an experienced online marketing professional.

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