The Importance of Quality Score in AdWords

The Blog was Posted on Apr 17 2018 by admin
Mastering the skill and art of Pay-Per-Click Management is not easy, and it’s essential to have a clear understanding of the Quality Score. Digital marketing companies have a major influence on the effectiveness and the cost associated with every paid search campaign. Consider the Quality Score similar to a credit score that can affect the […]

Boost Your Business with Better PageSpeed Insights Score of Your Website

The Blog was Posted on Mar 19 2018 by admin
Certainly, a website for small businesses providing professional services, such as a medical clinic, HR consultancy agency, and law firm, is a great tool to develop and promote their brand. A site has to be not only great in appearance, but also great in performance. Improving your website’s PageSpeed Insights score is essential in order […]

Are You Protected from Hackers?

The Blog was Posted on Feb 22 2018 by admin
If you are a website owner, then a question that often troubles you is whether you are protected from hackers or can your service can be instantly wiped off in an internet attack. Here are a few ways in which you can ensure that your website services are as protected from hackers. Updated Software Support […]

Should My Company Solicit Reviews? The Right Answer

The Blog was Posted on Jan 18 2018 by admin
Your company certainly needs to increase its visibility and reach in the market. One of the ways that you can raise brand awareness is by asking your customers to write reviews about your products and services. It may not be possible to quickly receive reviews without soliciting them. Understanding how to solicit reviews in a […]

How the Holidays May Affect Your AdWords Campaign

The Blog was Posted on Dec 14 2017 by admin
The holiday season is the time when customer behavior and shopping trends change dramatically. It can get quite confusing for many online marketers to plan their advertising strategy, as it forces them to rethink the core elements they have been using for the past 10 to 11 months. However, the holiday season brings with itself […]

Why You Should Hire a Professional for Your Website

The Blog was Posted on Nov 21 2017 by admin
Unless you hold a monopoly in your target market, your business success highly depends on what steps you take to give your competitors a tough time. This means that you have to look at every aspect of your business to stay at top of your game, including your website. It is one of the most […]

Should My Website be Redesigned?

The Blog was Posted on Oct 19 2017 by admin
A majority of businesses update their website regularly for a number of reasons – to change or edit a few graphics or images, introduce a new product offering, redo their logo, or add more pages to it. However, there comes a time when a complete revamp of your website is well over due. Typically, the […]

What can Social Media do for SEO?

The Blog was Posted on Sep 27 2017 by admin
Search Engine Optimization and social media marketing are two interlinked strategies that can significantly boost visibility of a business. Both are inbound, organic strategies that are geared toward creating a brand image and naturally attracting visitors. Social media marketing is all about producing and sharing high-quality content to build a strong, visible brand presence, and […]

5 Reasons a Guest Contributor is a Bad Idea

The Blog was Posted on Aug 17 2017 by admin
Just recently, Google issued a warning related to link schemes and guest blogging. It provided insights into Google’s take on guest blogs and the dangers of publishing this type of content for the purpose of link building. The search engine shared its concerns regarding the surge in the spam links included by authors in their […]

Does my Small Business Really Need PPC?

The Blog was Posted on Jul 19 2017 by admin
Pay-Per-Click (PPC) is a fantastic online advertising and lead generation technique that can attract potential customers to your website. Being a small business owner, you can reap many benefits from a well-executed PPC campaign, such as increased traffic, higher conversion rates, more profit, and the list goes on. It is a great tool to effectively […]