Benefits of a Responsive Website

The Blog was Posted on Jul 19 2018 by admin
In a highly competitive and constantly evolving digital environment, it is important for a business to keep pace and adapt accordingly. Most people these days use a variety of devices to access the internet. The screen size and user interface varies on every device which often makes websites seem incoherent. SEO (Search Engine Optimization) campaigns […]

How Seasonality Affects AdWords Campaigns for Certain Industries

The Blog was Posted on Jun 21 2018 by admin
At first, it may seem odd how seasonality can possibly impact a Google AdWords campaign. Digital marketing specialists have identified certain seasons which directly influence digital marketing campaigns for some industries. For instance, the holiday season around Christmas time is statistically the busiest season of the year. On the other hand, the summer season affects […]

Blogging Benefits for Small Businesses

The Blog was Posted on May 15 2018 by admin
Establishing a unique yet strong digital presence is extremely important for businesses in the current digital age. Particularly for small business on a tight budget, digital marketing is an affordable yet extremely effective way for them to reach a wider audience and drive more business towards their company. Blogging is one of the most integral […]

The Importance of Quality Score in AdWords

The Blog was Posted on Apr 17 2018 by admin
Mastering the skill and art of Pay-Per-Click Management is not easy, and it’s essential to have a clear understanding of the Quality Score. Digital marketing companies have a major influence on the effectiveness and the cost associated with every paid search campaign. Consider the Quality Score similar to a credit score that can affect the […]

Boost Your Business with Better PageSpeed Insights Score of Your Website

The Blog was Posted on Mar 19 2018 by admin
Certainly, a website for small businesses providing professional services, such as a medical clinic, HR consultancy agency, and law firm, is a great tool to develop and promote their brand. A site has to be not only great in appearance, but also great in performance. Improving your website’s PageSpeed Insights score is essential in order […]

Are You Protected from Hackers?

The Blog was Posted on Feb 22 2018 by admin
If you are a website owner, then a question that often troubles you is whether you are protected from hackers or can your service can be instantly wiped off in an internet attack. Here are a few ways in which you can ensure that your website services are as protected from hackers. Updated Software Support […]

Should My Company Solicit Reviews? The Right Answer

The Blog was Posted on Jan 18 2018 by admin
Your company certainly needs to increase its visibility and reach in the market. One of the ways that you can raise brand awareness is by asking your customers to write reviews about your products and services. It may not be possible to quickly receive reviews without soliciting them. Understanding how to solicit reviews in a […]

How the Holidays May Affect Your AdWords Campaign

The Blog was Posted on Dec 14 2017 by admin
The holiday season is the time when customer behavior and shopping trends change dramatically. It can get quite confusing for many online marketers to plan their advertising strategy, as it forces them to rethink the core elements they have been using for the past 10 to 11 months. However, the holiday season brings with itself […]

Why You Should Hire a Professional for Your Website

The Blog was Posted on Nov 21 2017 by admin
Unless you hold a monopoly in your target market, your business success highly depends on what steps you take to give your competitors a tough time. This means that you have to look at every aspect of your business to stay at top of your game, including your website. It is one of the most […]

Should My Website be Redesigned?

The Blog was Posted on Oct 19 2017 by admin
A majority of businesses update their website regularly for a number of reasons – to change or edit a few graphics or images, introduce a new product offering, redo their logo, or add more pages to it. However, there comes a time when a complete revamp of your website is well over due. Typically, the […]