Should My Company Solicit Reviews? The Right Answer

The Blog was Posted on Jan 18 2018 by admin
Your company certainly needs to increase its visibility and reach in the market. One of the ways that you can raise brand awareness is by asking your customers to write reviews about your products and services. It may not be possible to quickly receive reviews without soliciting them. Understanding how to solicit reviews in a […]

How the Holidays May Affect Your AdWords Campaign

The Blog was Posted on Dec 14 2017 by admin
The holiday season is the time when customer behavior and shopping trends change dramatically. It can get quite confusing for many online marketers to plan their advertising strategy, as it forces them to rethink the core elements they have been using for the past 10 to 11 months. However, the holiday season brings with itself […]

Why You Should Hire a Professional for Your Website

The Blog was Posted on Nov 21 2017 by admin
Unless you hold a monopoly in your target market, your business success highly depends on what steps you take to give your competitors a tough time. This means that you have to look at every aspect of your business to stay at top of your game, including your website. It is one of the most […]

Should My Website be Redesigned?

The Blog was Posted on Oct 19 2017 by admin
A majority of businesses update their website regularly for a number of reasons – to change or edit a few graphics or images, introduce a new product offering, redo their logo, or add more pages to it. However, there comes a time when a complete revamp of your website is well over due. Typically, the […]

What can Social Media do for SEO?

The Blog was Posted on Sep 27 2017 by admin
Search Engine Optimization and social media marketing are two interlinked strategies that can significantly boost visibility of a business. Both are inbound, organic strategies that are geared toward creating a brand image and naturally attracting visitors. Social media marketing is all about producing and sharing high-quality content to build a strong, visible brand presence, and […]

5 Reasons a Guest Contributor is a Bad Idea

The Blog was Posted on Aug 17 2017 by admin
Just recently, Google issued a warning related to link schemes and guest blogging. It provided insights into Google’s take on guest blogs and the dangers of publishing this type of content for the purpose of link building. The search engine shared its concerns regarding the surge in the spam links included by authors in their […]

Does my Small Business Really Need PPC?

The Blog was Posted on Jul 19 2017 by admin
Pay-Per-Click (PPC) is a fantastic online advertising and lead generation technique that can attract potential customers to your website. Being a small business owner, you can reap many benefits from a well-executed PPC campaign, such as increased traffic, higher conversion rates, more profit, and the list goes on. It is a great tool to effectively […]

3 Ways to Maximize SEO Performance

The Blog was Posted on Jun 14 2017 by admin
Every business wants to secure the top ranks in the SERPs to attract the maximum number of consumers looking for products or services that they offer. However, reaching the top takes a lot of time and energy, and a solid SEO strategy that is up-to-date with the latest requirements of the search engine algorithms. When […]

How Does Video Help SEO?

The Blog was Posted on May 16 2017 by admin
Video content is rapidly gaining ground in the online marketing world, and many businesses have already started taking advantage of it. Brands are now centering their marketing strategies on videos to deliver important messages to their target audience in a highly engaging way. Not only does it help in steering the attention of customers to […]

Can I Do SEO for My Small Business on My Own?

The Blog was Posted on Apr 18 2017 by admin
For many entrepreneurs, Search Engine Optimization (SEO) can be a frustrating and perplexing topic. While they may know it is important for the online success of their business, they often fail to understand what it entails and the best approach for implementing it. Consumers looking for goods and services turn to search engines for find […]