Author: admin

Use Geofencing Technology to Reach Your Target Market

Use Geofencing Technology to Reach Your Target Market

If you are a business owner looking for a better way to promote your brand among your target audience, then there is good news for you. Now you can use geofencing technology to promote your product or service among your target audience based on their geographic location. With more and more smartphones and other mobile […]

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How Social Media Affects SEO

How Social Media Affects SEO

Why is Social Media Necessary for Higher Google Ranking? Social media marketing is an effective SEO tool because the content of social media sites associated with the website is indexed in Google and other search engines. Most websites are optimized for better search results on Google and the company uses several algorithms to rank the […]

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Tips For Increasing Backlinks To Your Site

Tips For Increasing Backlinks To Your Site

Every business owner has one burning question on their mind: “How to get the best SEO ranking for my website through backlinks?” Whether you’re an expert link builder or a novice, you will need time to find relevant backlinks. In this post, we will focus on providing useful tips to increase backlinks to your site. […]

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5 SEO Strategy Tips for Beginners

5 SEO Strategy Tips for Beginners

Search Engine Optimization (SEO) can be quite overwhelming and confusing for newbies. With terms such as keywords, backlinking, page rankings, response rate, on page SEO and crawling websites, it’s extremely difficult to know where to start. It is recommended you hire professional services of a competent digital marketing firm to help you devise a solid […]

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Organic, Direct, or Paid?

Organic, Direct, or Paid?

We are a civilization that is largely driven by digital technology, and digital marketing has a substantial influence on people’s habits, interactions, and purchases. Learning about how to advance in a dynamic market is the key to maximize opportunities and gain competitive advantage. An effective, smart online marketing strategy curated by an experienced digital marketing […]

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Tips for Rebranding Your Business

Tips for Rebranding Your Business

In this fast-paced technological environment, businesses are continuously evolving and making substantial changes to remain competitive and relevant. However, for most, the problem isn’t the change itself, rather the inability of keeping up with these changes. Many companies seek to change their corporate image by rebranding their business; however, it is not an easy feat […]

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How Do I Optimize My Social Media Accounts?

How Do I Optimize My Social Media Accounts?

Social Media Optimization (SMO) plays an instrumental role in a successful online marketing strategy as it provides an effective, yet cost-friendly way to improve online visibility, brand strengthening, and lead generation for a small business. SMO is about devising a strategic social media plan to facilitate a better connection with the target audience and improving […]

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Effects of Google Plus Shutdown

Effects of Google Plus Shutdown

October 8, 2018 – Google made an announcement on their official blog that Google+ will be shutting down in the upcoming months in light of the recent data breach that occurred during March 2018. Google kept this news a secret for a number of months, leaving a large number of profiles at risk. In their […]

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What Should I Do with My PPC Campaign When the Office Is Closed for the Holidays?

What Should I Do with My PPC Campaign When the Office Is Closed for the Holidays?

Every business uses different kinds of online marketing strategies in order to maintain an effective online presence and promote their offerings. One of the most common and effective strategies of digital marketing includes Pay-Per-Click (PCC), where they advertise their offerings by paying a fee each time their advertisement is clicked. Wordlead reveals that internet traffic […]

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Benefits of Google’s Responsive Ads

Benefits of Google’s Responsive Ads

As of January 31st, 2018, Google announced that it will no longer allow Google Display Network (GDN) standard text ads to be created or edited. In light of this news, advertisers started to implement responsive ads for GDN. A responsive ad simply requires uploading the assets (texts, images, logos, etc.) to GDN and Google Ads […]

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