Author: admin

Why Your Business Needs a Blog

Why Your Business Needs a Blog

Legal offices, general contractors and leadership coaches – what do all these types of businesses have in common? From the name of this article, the common factor – at least as far as this post is concerned – is the need for a blog. Every company with a website should have a blog. Regular, relevant […]

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Using Instagram to Grow Your Customer Base

Using Instagram to Grow Your Customer Base

Instagram has more than 1 billion active users every month, providing small businesses with the ability to market their product and services. Like all platforms of Facebook, Instagram has its own dynamics and algorithms that rank posts and provide users with a curated Instagram feed. Therefore, if you are a small business owner who has […]

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Use Geofencing Technology to Reach Your Target Market

Use Geofencing Technology to Reach Your Target Market

If you are a business owner looking for a better way to promote your brand among your target audience, then there is good news for you. Now you can use geofencing technology to promote your product or service among your target audience based on their geographic location. With more and more smartphones and other mobile […]

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How Social Media Affects SEO

How Social Media Affects SEO

Why is Social Media Necessary for Higher Google Ranking? Social media marketing is an effective SEO tool because the content of social media sites associated with the website is indexed in Google and other search engines. Most websites are optimized for better search results on Google and the company uses several algorithms to rank the […]

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Tips For Increasing Backlinks To Your Site

Tips For Increasing Backlinks To Your Site

Every business owner has one burning question on their mind: “How to get the best SEO ranking for my website through backlinks?” Whether you’re an expert link builder or a novice, you will need time to find relevant backlinks. In this post, we will focus on providing useful tips to increase backlinks to your site. […]

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5 SEO Strategy Tips for Beginners

5 SEO Strategy Tips for Beginners

Search Engine Optimization (SEO) can be quite overwhelming and confusing for newbies. With terms such as keywords, backlinking, page rankings, response rate, on page SEO and crawling websites, it’s extremely difficult to know where to start. It is recommended you hire professional services of a competent digital marketing firm to help you devise a solid […]

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Organic, Direct, or Paid?

Organic, Direct, or Paid?

We are a civilization that is largely driven by digital technology, and digital marketing has a substantial influence on people’s habits, interactions, and purchases. Learning about how to advance in a dynamic market is the key to maximize opportunities and gain competitive advantage. An effective, smart online marketing strategy curated by an experienced digital marketing […]

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Tips for Rebranding Your Business

Tips for Rebranding Your Business

In this fast-paced technological environment, businesses are continuously evolving and making substantial changes to remain competitive and relevant. However, for most, the problem isn’t the change itself, rather the inability of keeping up with these changes. Many companies seek to change their corporate image by rebranding their business; however, it is not an easy feat […]

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How Do I Optimize My Social Media Accounts?

How Do I Optimize My Social Media Accounts?

Social Media Optimization (SMO) plays an instrumental role in a successful online marketing strategy as it provides an effective, yet cost-friendly way to improve online visibility, brand strengthening, and lead generation for a small business. SMO is about devising a strategic social media plan to facilitate a better connection with the target audience and improving […]

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Effects of Google Plus Shutdown

Effects of Google Plus Shutdown

October 8, 2018 – Google made an announcement on their official blog that Google+ will be shutting down in the upcoming months in light of the recent data breach that occurred during March 2018. Google kept this news a secret for a number of months, leaving a large number of profiles at risk. In their […]

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