Author: admin

Google’s BERT Update and What it Means for SEO Strategy

Google’s BERT Update and What it Means for SEO Strategy

Have you and BERT met? If not, allow us to make the introductions. But first, the bottom line: This new advance should prompt a major shift towards quality content in SEO strategy. What it Is “BERT” is an acronym that stands for bidirectional encoders representations from translation, a technique outlined in a technical paper from […]

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Need-To-Know: Google My Business Shutdown of Reviews

Need-To-Know: Google My Business Shutdown of Reviews

From the start, Google has been in the business of providing relevant information to users. Currently, there is another priority: preserving the health of office workers. This combination of enterprise-level and mission-level goals is at the core of recent service changes. Google is temporarily changing Google My Business due to COVID-19 concerns. Most notably, the […]

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Ways To Spring Clean Your Digital Marketing Strategy

Ways To Spring Clean Your Digital Marketing Strategy

It’s that time of year again – spring cleaning season. While you’re freshening up your operations, don’t forget to pay due attention to your marketing strategy. Here are five ways to freshen up for 2020’s market. 1. Air Out Your Meta Keyword Tags Google is no longer using meta keyword tags as a ranking signal […]

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How Facebook Remarketing Can Help Your Digital Campaign

How Facebook Remarketing Can Help Your Digital Campaign

Remarketing tools, like those available through Facebook, track the behavior of people on your website. They then use that information to show relevant advertisements to the people you choose. If you have a digital campaign going, taking advantage of remarketing could be the key to seeing better returns, especially with your existing contacts. In fact, […]

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Benefits of Interactive Content for Users

Benefits of Interactive Content for Users

Interactive web content is probably exactly what you would expect — it could be any feature that requires more than passive observation from a user. Some common examples include chatbots, videos and contact forms — even hyperlinks are interactive. Interactive content boosts engagement. It increases visit durations. It reduces bounce rates. It improves various metrics that […]

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Tips for Rebranding Your Business in 2020

Tips for Rebranding Your Business in 2020

Rebrands are major projects, so here’s a tip to start: Get an agency’s help if you don’t have a specialized in-house marketing team with relevant experience. With that in mind, this article will focus more on top-level, idea-based guidelines. Your team will be able to work out the specific processes that drive your unique transition. […]

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Why Your Business Needs a Blog

Why Your Business Needs a Blog

Legal offices, general contractors and leadership coaches – what do all these types of businesses have in common? From the name of this article, the common factor – at least as far as this post is concerned – is the need for a blog. Every company with a website should have a blog. Regular, relevant […]

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Using Instagram to Grow Your Customer Base

Using Instagram to Grow Your Customer Base

Instagram has more than 1 billion active users every month, providing small businesses with the ability to market their product and services. Like all platforms of Facebook, Instagram has its own dynamics and algorithms that rank posts and provide users with a curated Instagram feed. Therefore, if you are a small business owner who has […]

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Use Geofencing Technology to Reach Your Target Market

Use Geofencing Technology to Reach Your Target Market

If you are a business owner looking for a better way to promote your brand among your target audience, then there is good news for you. Now you can use geofencing technology to promote your product or service among your target audience based on their geographic location. With more and more smartphones and other mobile […]

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How Social Media Affects SEO

How Social Media Affects SEO

Why is Social Media Necessary for Higher Google Ranking? Social media marketing is an effective SEO tool because the content of social media sites associated with the website is indexed in Google and other search engines. Most websites are optimized for better search results on Google and the company uses several algorithms to rank the […]

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