Search Engine Optimization (SEO)

What is Search Engine Optimization?

What comes up on the first page of Search Engine Results Page (SERP) are the ones that search engines such as Google consider to be the most likely to satisfy your need for information.  These results appear because of their relevance to the search term(s).  If you are a business and somebody is looking for your products or services in the area you service, you probably you want website showing up somewhere near the top of these search results.  Search Engine Optimization or “SEO” is the process of taking one’s website and making it more visible in the organic search results with the purpose of generating more relevant traffic to your website, resulting in increased business.  In order to rank organically on search engines such as Google, continuous maintenance is required to achieve desirable results.

With SEO there is no silver bullet or magic potion that will make one’s website rank higher than another’s or guarantee front page placement, but there are some very important and necessary factors that need to be in place to make that happen.  Search Engine Optimization can get pretty complicated and is ever-changing. We stay on top of industry trends and best practice to ensure that each of our clients are in position to improve rankings, increase traffic and get the best possible results.

How Can SEO help my business?

There are countless numbers of searches being performed each day on the internet for all different types of products and services.  Depending on what type of business you run, there could be thousands of searches each month in your geographic area for the services you provide, and if you are not there you have a very small change to get that business.  Roughly 80% of consumers click on the organic search results and if you have a strong organic presence, you can put yourself in a position to drive a considerable amount of traffic to your website and more importantly new business.

As industry experts who have helped many different types of business increase their exposure online through an effective and strategic SEO campaign, FORWARD marketing can help you do the same.  If you are interested in discussing how to increase your exposure online, contact us today at (773) 227-3269.