3 Ways to Maximize SEO Performance

Small Business SEOEvery business wants to secure the top ranks in the SERPs to attract the maximum number of consumers looking for products or services that they offer. However, reaching the top takes a lot of time and energy, and a solid SEO strategy that is up-to-date with the latest requirements of the search engine algorithms. When done the right way, SEO can drive more traffic to your online business, generate leads, and boost sales, which ultimately results in improved revenues and profits.

If you are wondering why your website is not attracting visitors as it should be, here are 3 great ways you can use to maximize your SEO performance and drive organic traffic to your online business.

  1. Focus on Improving User Experience

One of the critical elements affecting the SEO performance of your website is user experience. How your website functions and appeals to visitors determine whether they would want to stay and explore what you have to offer. It has been found that 70 percent users never come back to a website, unless they find some good reasons to do so. So it is essential to evaluate how your website is from a visitor’s perspective, and make necessary tweaks to ensure they have a smooth visit. Here are a few things you can do:

  • Test out your website’s loading speed from time to time, and make sure it is fast enough – ideally, it should load within 3 seconds – for a seamless user experience.
  • Evaluate all site links and fix the broken ones to ensure there are no error pages that can adversely affect user experience.
  • Content should be presented in an appealing, readable way, as it is important for both visitors and search engines.
  1. Quality Link-Building is Extremely Important

The organic performance of your website is significantly influenced by the links of quality sources embedded within your content. SEO professionals put a great deal of emphasis on link-building, as it is one of the most important factors that can take your website to higher ranks in SERPs. However, it is imperative that you engage in white hat link-building, and work hard to earn links from highly authoritative websites instead of buying them as they boost up your website’s authority.

  1. Quality Content is Still a Big Deal

From what you may have seen in 2016, search engines still give preference to websites that focus on the content, instead of its optimization. There is no point in investing time and money on optimization, if the content is bland and unappealing to your visitors. You should carefully monitor your keywords, the engagement level of each topic, and the site’s stats, and find out what your audience expects from your content. Moreover, regularly adding fresh content to your website also helps in improving SEO.  Make sure the content is unique and engaging, as it will prove to be attractive to both search engine spiders and human readers.

If you want to boost the SEO performance of your website, you should consider retaining the services of a professional digital marketing agency. Contact FORWARD Marketing at (773) 227-3269 today.

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